BMW: "Seuls, nous sommes plus forts!"

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Rédigé par Julien Matagne le 30-11-2010

Industrie et économie / BMW: "Seuls, nous sommes plus forts!"

Tout le monde recherche la taille critique. BMW a une approche différente. Il jongle avec les partenariats et partage ce qui l'arrange. Rencontre, à contre-courant, avec Norbert Reithofer, porteur du projet.

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